Endangered Species Paper Research Example | Topics and Well Written Essays - 1250 words

Endangered Species - Research Paper Example The present crisis of endangered species is distinctive in that the failure of biodiversity is happening rapidly, and the main cause of the catastrophe is the activities of human beings. Some scholars such as Henry David Thoreau, Aldo Leopold and Elisabet Sahtouris believe that the current crisis persists because of lack of ethical responsibility and failure to connect with the environment in the part of humans (Benson and Rob 188). One of the most endangered species that are facing extinction is the rhino species found in Africa and Asia. The Rhino population in the two continents is roughly 29,000 surviving in the world. This is a massive difference from the population of rhinos at the beginning of the 20th century standing at 500,000 rhinos. For instance, in Africa there are 20,000 white rhinos and 4,880 black rhinos. In Asia, however, the statistics are more alarming as there are only 2,850 great one-horned rhinos, 200 Sumatran rhino and 50 Javan rhino. There are only seven north ern white rhinos living in the world (Rhino Info n.d). With then rhino, facing distinction in the future is inevitable that governments form laws that protect this endangered specie from human hunters who kill them for their horns, as well as meat. The illegal rhino horn hunt has been the biggest human activity that has led to a drastic decline of the rhino species instigated by the illegal rhino horn trade, political conflict, as well as habitat loss. The rhino is mostly valued for production of Chinese medicine and poaching is the greatest menace facing rhino today. The horns are also used to construct ornamental handles for stiletto in Yemen one of the main markets of the rhino horns from Africa (Rhino Info n.d). In some areas, where normal law and order has collapsed mostly in war zones, and where political instability exists, poachers have found it easier to kill the rhinos, thus endangering them as well as other species. For example, poaching of rhino has been ascending in DRC , Nepal and Zimbabwe due to political conflicts (Rhino Info n.d). The basic issue in environmental ethics is whether there can be a non-anthropocentric environmental ethic, which is a foundation for right ant and wrong activities concerning the environment, which is not based exclusively in human fears. Most people claim that ethics is only based on anthropocentric environment. According to Benson and Rob (188) environmental ethics involves animal rights theories and biocentrism theories as well as egocentric theories. This entails that sentient animals, individual living things and conservation systems have moral standings respectfully. Leopold held that most ecological problems were because of ignorance, and understood that his own his own capability to recognize how environment works were the consequence long education and observation. However, in the current contemporary world, where environmental education and policies are protecting biodiversity ignorance has no room. It is ir responsible for instance, to cut down trees from indigenous forests, which are at, risk of extinction for logs, yet there are alternative means of producing similar tools without having to render tree populations extinct (Bagheera n.d). Leopold grew in a culture where concealed land ownership was part of the dream of America. However, this caused

Aer Lingus Products and Target Market Segments Essay

Aer Lingus Products and Target Market Segments - Essay Example Aer Lingus is one of the reputable fleet carrier companies in Ireland. With the low cost model and one way fares, Aer Lingus brand has become most talked about brand in fleet services. On October 22, 2006, Aer Lingus entered into a new phage of business as it realized nearly 400 million Euros through Irish and London Stock Exchange. Most of the Aer Lingus passenger revenue will be generated from its website www.aerlingue.com. As per the latest records, nearly 81 percent of total passenger revenue was generated from the website. The effective marketing strategies for products as well as services help company to achieve great heights. With the low cost air fleet charges, Aer Lingus has become a competitor for Ryan air. Aer Lingus has celebrated its 75th birthday in May 2001. With 1,215 million revenues in 2010, Aer Lingus is planning to push forward with wide range of products and services in the market. 2009 was a difficult year for Aer Lingus as it witnessed nearly 93 million Euros loss. To turnaround the company, Aer Lingus has come up with several strategies such as better matching of capacity to demand, connectivity improvements with in the network as well as partner’s network and partnerships.... 2009 was a difficult year for Aer Lingus as it witnessed nearly 93 million Euros loss. To turnaround the company, Aer Lingus has come up with several strategies such as better matching of capacity to demand, connectivity improvements with in the network as well as partner’s network and partnerships. Aer Lingus products are considered to be the cheaper products when compared to its competitor’s products. Though, companies like Ryanair offer much cheaper products than Aer Lingus, the customers would love to travel by Aer Lingus because of great service. Aer Lingus offers both Cabin Services as well as Auxiliary services. Cabin Services include a two class business and economy service on long-haul routes and a single class economy service for all short-haul routes. Auxiliary Services include In-flight sales merchandise, car rental sales, hotel accommodations and commission from online currency conversion. Literature Review According to Philip Kotler, Marketing is the proce ss of offering suitable product to customer. Everything comes to one equation; right product at right place at right price to the right customer (Philip Kotler). Marketing has become one of the most focused areas for any company in the world. Be it is a small scale internet based company or a large scale manufacturing company; without proper marketing, the survival would be a big question mark. According to Neil Borden, marketing department of any company should primarily focus on 4Ps. They are Price, Product, Promotion and Place. The 4Ps are also called as Marketing Mix (Neil Borden 1953). 4P mix is majorly used when you are trying to market a product, which customers can touch and feel. When focusing on the services, the marketing mix would be changed slightly. It